elsbeth.io
Current work

An AI enablement program, built from scratch

I was the first person in my role at a global sports and entertainment company of about 5,000 people. The job was to get them using AI well, safely, and for real work. There was no playbook, so I built one.

Program at a glance

90%+of licensed users actively using AI
50xgrowth in monthly usage in six months
56+reusable resources in the AI enablement hub
26resources in the AI Champions hub

What I built

Access

Training-gated licensing

You take the training, you get the seat. Every new user starts with the basics of safe, effective use.

Resources

AI enablement hub

56+ guides, prompts, templates, and how-tos in one place, most of them built from real employee requests.

Community

AI Champions and their hub

A peer-educator network with annual re-certification, plus a separate 26-resource hub with everything champions need to teach their own teams.

Intake

A front door for AI ideas

A conversational intake bot, so every idea gets a card, an owner, and a status people can see.

The full story
Learning

AI courses

A six-module AI Power User path, token-efficiency training, and a builder course, all built from scratch rather than licensed.

See the courses
Leadership

White-glove executive training

One-on-one sessions for executives, built around the work they actually do.

Support

Office hours

Twice-weekly sessions, one timed for each coast, where anyone can bring a problem.

IT training

IT onboarding

A multi-course onboarding pathway that gets every new hire set up and confident, plus quick-start guides for interns.

Security awareness and compliance

I run the company's security awareness program in KnowBe4, in partnership with the security team: all compliance training, plus the campaigns and assessments that show whether it's working.

Compliance training

Every required compliance course, assigned, tracked, and kept current.

Phishing simulations

Ongoing simulated phishing campaigns, with follow-up training when someone clicks.

Measuring the baseline

A proficiency assessment and culture survey, so we know where people actually stand.

Quarterly releases

A planned calendar of security topics each quarter, instead of one big annual push.

A hackathon any team can run

Champions hub · Customizable package

Department AI hackathon kit

I started from a one-day format another team had run and rebuilt it into a package any department can pick up, adapt, and run on its own.

It runs on agile basics the company wanted to bring in more widely: sprints, stand-ups, and sizing. The hub also includes materials for 1:1 workflow sessions, so champions can coach one person through their own use case.

  1. Find the use casesThe team works through ideas from their own department and picks what to build.
  2. Size themEstimate how long each one will take and which pieces and tools it needs.
  3. Build and refine in sprintsShort sprints with stand-ups give everyone structured time to work and adjust.
  4. Ship a workflowEach team or person finishes with one or two working workflows they keep using.
1 dayHour-long sprints for a focused event
2 weeksThe default pace, alongside regular work
A month or moreSpread out for teams that want depth

Use case discovery

Prompts that help a team find ideas worth building in their own work.

SizingMy addition

Guess the effort, the pieces, and the time before anyone starts building.

Sprints and stand-ups

Agile structure without the jargon, scaled to whatever timeline the team picks.

Tool fit

A tour of the company's tech stack, so people know which tool works best where.

Next

Developer resources for internal builders

As more people build their own AI tools, the next problem is running them well. I'm building starter code, reusable patterns, and guides so builders start from something that's already efficient, secure, and cheap to run.